Begin Anywhere

I couldn't sleep last night with excitement, which hasn't happened to me in quite a long time. The reason? I've finally created this website after more than a year of undecisiveness about the name. How many projects have died because the right name never came through? I created Artichoke Lab in college as a dummy of an indie magazine.  Since then the name has been with me somehow. Why then it took me so long to get started? I guess at some point I was afraid I had not enough to say, or not enough quality content or missing a clearly defined idea. Recently I've been afraid of not being a millennial and not quite grasping the entire new digital scene. Well. F*ck it. Here it is. The initial journey to materialize a long overdue idea. As John Cage clearly said: Begin Anywhere.